Link Globalization

Nat RussoHow-To, Marketing, Platform, Publishing, Social Media 27 Comments

[UPDATED – 7/22/2015] Did you know there is more than one Amazon.com store? Don’t worry. If you didn’t know there is an amazon.co.uk, or an amazon.de, or even an amazon.co.jp, you’re not alone. In fact, many are unaware there are at least 13 international Amazon storefronts. But until you’re aware of this (and do something about it) you may be sending potential customers to the wrong store, losing untold sales in the process! Link globalization is something you need to be aware of if you’re attempting to direct people to an Amazon storefront. If you give an Amazon.com link to someone in the UK or Australia, for example, that person will not be able to purchase the product you’ve linked without going through a lot …

Are You Using Pinned Tweets?

Nat RussoHow-To, Marketing, Platform, Social Media, Twitter 29 Comments

Twitter recently rolled out a new feature for profile pages that allows you to keep your vital content visible 24 hours a day, 7 days a week. This feature is known as Pinned Tweets, and it’s an important part of your content delivery strategy. And you’re not using it.   You read that correctly. It’s one of the single greatest content delivery features Twitter has graced us with, and you’re completely ignoring it! How do I know? Allow me to explain (in an admittedly roundabout way).

Using Twitter Effectively: Part 5 of 10 – Composing Effective Tweets

Nat RussoHow-To, Twitter, Writing 5 Comments

In the last four parts of this ten part series we covered a lot of ground on what Twitter is (and is not), some of the mechanics of how to use it, and how to build a meaningful following. But we’ve yet to cover one of the most important topics:   How do I write effective Tweets? Heck, how do I write a Tweet at all?     It’s not as hard it may sound at first. Today, in Part 5 of this series, I’ll offer some advice on how you can take over the world in 140 characters or less.

Using Twitter Effectively: Part 4 of 10 – Auto Tweeting (The Good)

Nat RussoHow-To, Twitter, Writing 5 Comments

Now that you’ve taken the steps to grow a meaningful following on Twitter, you’ve undoubtedly discovered that Twitter has given you the means to establish friendships with people all around the globe. It’s true that the Information Age and modern technology have made the world a small place. There’s only one problem: You have to sleep some of the time. As you develop a platform that reaches all four corners of the planet, how do you contribute to your following in Australia, for example, if you live in the central United States? Read on and I’ll offer you some techniques that will help you keep in touch when your followers need you to be in touch.