Edit: Oops! Got a little trigger-happy with the “publish” button. I intended to add some comments first. I’ll keep it short. A friend on Twitter shared this article with me this morning, and I had to pass it along to all of you. Mark Coker released some statistics that may greatly impact the way you choose to market your stories. I strongly urge you to read this article.
As good as the article is, however, I do take exception with one point: scheduling pre-orders 12 months in advance. Please keep in mind that if you are in KDP Select, this is not a good strategy. You want to have as strong a release ranking as possible in the days shortly following your launch. But Amazon bases your ranking on a rolling 30-day average. Most of us who have been at it a while know that your sales tend to peak in the initial months, then fall off to a long tail on the sales graph. If you schedule your pre-order out too far in advance of your launch, you run the risk of watering down your own launch month ranking. If I were to start using the pre-order function, I would probably schedule my pre-orders no more than 30 days in advance of the actual launch day. Just something to consider.
Here’s the link!
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