Amazon recently added a new tool they call “Amazon Giveaways” to our marketing toolbox. Using Amazon Giveaways, the book publisher can purchase an arbitrary number of copies of their book and have Amazon distribute them “free” to people who participate in the giveaway.
I’m not going to spend much time on “how to” in this article. There are a lot of resources out there that will get you started with Amazon Giveaways (including the wonderful resource written by my friend and fellow author Nicholas Rossis: How To Set Up An Amazon Giveaway). Instead, I’d like to talk about my experience and lessons learned after running two separate Amazon giveaways of the same title, Necromancer Awakening.