My Experience With Amazon Giveaways

Nat Russo Marketing, Opinion, Platform, Promotions 13 Comments

Amazon recently added a new tool they call “Amazon Giveaways” to our marketing toolbox. Using Amazon Giveaways, the book publisher can purchase an arbitrary number of copies of their book and have Amazon distribute them “free” to people who participate in the giveaway. I’m not going to spend much time on “how to” in this article. There are a lot of resources out there that will get you started with Amazon Giveaways (including the wonderful resource written by my friend and fellow author Nicholas Rossis: How To Set Up An Amazon Giveaway). Instead, I’d like to talk about my experience and lessons learned after running two separate Amazon giveaways of the same title, Necromancer Awakening.

Are You Using Pinned Tweets?

Nat Russo How-To, Marketing, Platform, Social Media, Twitter 27 Comments

Twitter recently rolled out a new feature for profile pages that allows you to keep your vital content visible 24 hours a day, 7 days a week. This feature is known as Pinned Tweets, and it’s an important part of your content delivery strategy. And you’re not using it.   You read that correctly. It’s one of the single greatest content delivery features Twitter has graced us with, and you’re completely ignoring it! How do I know? Allow me to explain (in an admittedly roundabout way).

Whiskey, Wine, & Writing (& Me!)

Nat Russo Marketing, Platform, Publishing 0 Comments

Hello friends and readers! I had the great privilege of being interviewed by the beautiful people at Whiskey, Wine, & Writing last night on Google Hangouts. We covered everything from Self-Publishing to…MORE SELF-PUBLISHING!  [What else did you think I’d be talking about? 🙂 ] If you get the chance, head on over to the link above and give it a watch. And since they took the time to make this awesome graphic (below), I’m going to share it even though the event is in the past. Cheers! Nat

Link Globalization

Nat Russo How-To, Marketing, Platform, Publishing, Social Media 26 Comments

[UPDATED – 7/22/2015] Did you know there is more than one Amazon.com store? Don’t worry. If you didn’t know there is an amazon.co.uk, or an amazon.de, or even an amazon.co.jp, you’re not alone. In fact, many are unaware there are at least 13 international Amazon storefronts. But until you’re aware of this (and do something about it) you may be sending potential customers to the wrong store, losing untold sales in the process! Link globalization is something you need to be aware of if you’re attempting to direct people to an Amazon storefront. If you give an Amazon.com link to someone in the UK or Australia, for example, that person will not be able to purchase the product you’ve linked without going through a lot …

So You Want To Start A Blog

Nat Russo Basics, How-To, Platform 30 Comments

You know you want to. You’ve considered doing it for a while now, but something always stops you. Maybe you’ve already done it once or twice, but it didn’t feel right, so you swore you’d never do it again. It made you feel uncomfortable. Or worse, it turned you into a slave and you couldn’t handle it. All your friends do it, and they look at you funny when you say “I’m not judging, but I just don’t get it.” You’re tempted, but a trusted friend, teacher, or family member advised against it, and their words were powerful. No, I’m not talking about doing drugs. I’m talking about you wanting to start a blog! You’re right to hesitate. Blogging isn’t something you should …

Platform Building Primer

Nat Russo Platform, Publishing, Social Media 28 Comments

[UPDATED 8/16/2014] In a recent article I wrote that detailed the various lessons I learned from publishing my book Necromancer Awakening (now an Amazon Bestselling fantasy), I stated that having a platform is every bit as important as you’ve heard it is. Since that article was written, I’ve received countless questions asking me how I did it.  In this article, I’ll show you some basic steps you can take to get started on building your own platform.